Gróa is a Danish label since 2011, which delivers small capsule collections with an International appeal.

Gróa is a sophisticated and contemporary fashion label, which naturally lends itself to the mid to high-end market.

The look is laid back, feminine, clean cut and luxurious, with a relaxed cool factor. The Designer Gro Abrahamsson, works with exclusive and natural qualities – often with focus on “less is more” – and she always aims to strike the perfect balance between easy to wear and edgy.