Gróa is a Danish designer label since 2011, which delivers small capsule collections with an International appeal.
We aim to make each piece in our collection your favourite, creating clothes that are based on Scandinavian design principles – making our collections contemporary, yet timeless and ultimately wearable.

Designer Gro Abrahamsson, works with exclusive and pure qualities – often with focus on “less is more”, and with her uncompromising attention to detail, quality and fit – she strives to create style that goes beyond trends.
Gróa – clothes that you want to wear forever.



Gróa is a slow fashion brand for women and men. Gróa offers luxurious staples, wardrobe basics and statement pieces that are current and timeless.

With two annual collections, the intention is to create ‘long-lasting’ basic clothing that can be built on from year to year.
The collections are created for women and men, but can be shared across genders and ages.

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